Thoughts on the Innovation of Health Education Advertisement Communication of COVID-19 from the Internet Perspective Based On Network Technology

The purpose is to effectively analyze the dissemination of public service announcements (PSAs) for the COVID-19 under the Internet medium. Based on the methodological basis of excellent PSAs works, this paper will analyze the communication characteristics of PSAs such as narrative spreading positive energy, government-led public welfare and systematic pandemic prevention and control, put forward the communication innovation methods of Internet new crown pandemic PSAs, and elaborate the strategic thinking of anti-pandemic advertising communication innovation from four aspects, including innovation of communication perspective, innovation of creative thinking, innovation of artistic expression and innovation of media release. © 2021 IEEE.

The relationship between innovation and value creation by artificial intelligence: The case of the tourism industry in the COVID-19 pandemic

Nowadays, even if the Covid-19 pandemic has not left a significant impact, the market of the tourism industry has relentlessly become competitive. At the same time, the interests of tourists have also continuously changed rapidly in industry 4.0. Facing such unpredictable challenges, firms must constantly have different innovations to bring new and other values to the tourism industry. With the ability to create appropriate new values, Artificial Intelligence (AI) can force firms to redesign products and services, and at the same time to restructure the entire innovation method. However, AI may also appear as a preferred option when the advantages of conventional innovation methods are challenging to realize. This paper aims to explore how AI will help the innovation of tourism and hospitality enterprises create new values that match new and safe experiences for customers during the Covid-19 pandemic and beyond. © 2021 CEUR-WS. All rights reserved.